![]() The news was announced in a British newspaper on a bank holiday Monday.ĬEO Tim Cook explained the move in a memo to employees, which was leaked and published on 9to5Mac: Then, in the summer of 2015, Ive received a promotion to chief design officer. He expanded his role from strictly physical industrial design to digital user interface as well. If Ive were to retire officially, it could spook investors.Īfter Jobs' death, it looked as if Ive had received even more responsibility at Apple. His 20-person team designed every single one of Apple's iconic products in the past 15 years, from the iPod to the iPhone. Ive considered himself Jobs' closest friend, and he is still seen as a critical person for the company. Ive often gave concepts to Apple's engineering department, telling them to make the product design possible, which is counter to how industrial design works at other high-tech firms. He ran Apple's industrial design department, which was empowered to imagine products like the iPhone. ![]() Gruber later clarified on his blog that he did not mean to imply Ive was on his way out, and that Apple sources have told him "every aspect of every new product remains as much under his watchful eye as ever."ĭuring Apple's meteoric rise from 2000 to 2011, Ive was at Steve Jobs' side. Ive is mostly working on the new retail stores and working closely with head of retail Angela Ahrendts, Snell said he's heard. "I've heard that he has lately been checked out or not as directly involved with product design, and that he's been largely focused on architecture," Apple watcher John Gruber told Jason Snell, the former editor of Macworld, during a podcast last week. Ive's official Apple bio says he's "responsible for all design at Apple, including the look and feel of Apple hardware, user interface, packaging, major architectural projects such as Apple Campus 2 and Apple's retail stores, as well as new ideas and future initiatives."īut people who know the company well are starting to suggest that Ive has been taking more of a backseat role and may not even be deeply involved in product design anymore, which was where he made his biggest mark on the company. Last Sunday, the London hotel Claridge's unveiled its annual Christmas tree installation. "Maybe it would just be Christmas tree ornaments, I don't know." "If I wasn't doing this, I think I would just be drawing or making stuff for friends," Ive said during an interview with Charlie Rose. Last fall, Apple Chief Design Officer Jony Ive was asked what he would do if he weren't designing for Apple. Account icon An icon in the shape of a person's head and shoulders.
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